Word: pepsis
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...taste change adds an entirely new dimension to Coke's 87-year-old cola war with Pepsi. Until now, the Coke-Pepsi battle has been one largely of words in some of Madison Avenue's best and most memorable advertising. Currently the tag line "Coke is It!" is arrayed against "Pepsi. Choice of a New Generation." About five years ago, when the price of cane sugar went up sharply, Coke began shifting its basic sweetening ingredient to high-fructose corn syrup. Pepsi switched completely to the corn syrup sweetener this year. But the parts of each drink's formula that...
...Coke flavor beat the old one by 55% to 45%. When those same people were told what they were tasting, their preference for the new flavor was even more pronounced, 61% to 39%. The new flavor also won handily by as much as 56% to 44% against Pepsi, says one trade source...
...quickly turn away from something that is no longer its old reliable. Many industry watchers last week were mystified, for example, as to why Coke would boost the calories of its old Coke by five, to 77 per 6-oz. serving (though it still has two fewer than Pepsi), at just the time when consumers seem to favor lighter tastes. Indeed, all forecasts point to a severe decrease in sales of sugar-based soft drinks because an aging, weight- conscious population is expected to prefer diet sodas...
TIME's food critic Mimi Sheraton secured a bottle of new-vintage Coca-Cola, currently scarcer than a 1934 Mouton-Rothschild, and tasted it against old- style Coke and Pepsi-Cola. Her report...
...have always preferred Coca-Cola to Pepsi, finding the latter much too sweet and thin. Most of all, I dislike the citrus-oil flavor I seem to detect in Pepsi. And though the new Coke approaches the sweetness and thinness of Pepsi, it does not have the lemony aftertaste. Therefore, I still prefer Coke. I suspect that those who have preferred Pepsi will continue...