Word: pepsis
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FURTHER, the real reason for Pepsi's recent market surge can be spelled...
Taking a cue from the old, familiar "I'd like to buy the world a Coke" theme. Pepsi bought the world a superstar. And ever since Michael Jackson and Lionel Ritchie have been plugging Pepsi on TV to starry-eyed youngsters, sales have been...
...like Pepsi, Jackson and Ritchie are fads--flashes in the pan "Thriller" is no American classic, but Coke...
...Coca-Cola. But last week executives of the Atlanta-based company announced that, as they see it, change goes better with Coke. Starting in May, they will introduce a new, slightly sweeter and smoother Coke that will totally supplant the old Coke and enter the lists against archrival Pepsi-Cola in the raging battle for dominance of the $23 billion U.S. soft- drink market. Roberto Goizueta, 53, chairman of Coca-Cola (1984 sales: $7.4 billion), said that the old Coke formula, with its secret flavoring ingredient, called Merchandise 7X, will stay locked in a Trust Co. of Georgia bank vault...
...accompanied by a huge advertising campaign reviving the I'd Like to Buy the World a Coke theme song that was wildly popular in the early 1970s. In one of the first commercials, Comedian Bill Cosby, dressed as an archaeologist and surrounded by relics, quips, "If you're a Pepsi drinker, well, maybe that'll be history...