Word: pepsis
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Russians drink Pepsi, Americans drink Coke...
...move is designed to head off Pepsi's increasing success with its viscous, sticky-sweet product. While the market-share figures don't indicate an imminent end for Coke, the trend in the last five years has been toward Pepsi...
...according to First Boston Inc., Coke maintained 24.3 percent of the soft drink market and Pepsi held 18 percent. At the end of 1984, Pepsi was up to 18.8 and Coke down...
Wanda: Let's not play clobber-the-feminist, Ralph. When Pepsi's ad people approached Ferraro in January, they said they wanted to feature serious public figures talking about choices. Lee Iacocca and Peter Ueberroth were mentioned. O.K., Iacocca and Ueberroth haven't panned out, so Gerry was left to face the flak alone...
...says women should have options and high aspirations. What's wrong with that? They gave her artistic control of the commercial. She got her message across, got some exposure for herself without Fritz looming in the background, and she got a decent corporation to pay for it. After all, Pepsi isn't selling thalidomide...