Word: pepsis
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Debate supporters generally reply in effect: If you think debates are bad, just try imagining what electronic-era campaigns would be like without them. "Most Americans," says Harvard Political Scientist Gary Orren, "would get their political information from two sources: either from the Pepsi-Cola-like ads that the candidates put out-and boy, they're getting good at it!-or through little snippets that are no longer than 1 min. 20 sec. on the nightly TV news." For all their artificiality, the debates offer voters a rare chance to see the candidates in a situation they...
This summer break dancers have appeared in commercials for McDonald's, Pepsi-Cola and Mountain Dew. R.H. Bruskin, a New Jersey market research firm, estimates that some 30% of U.S. teen-agers have tried break dancing. The company does not estimate how many of them may have broken an arm or a leg in the process. But would-be breakers no longer have to risk aches and sprains to get their kicks. A Silicon Valley firm, Epyx, has marketed a video game called Breakdance. Its joystick-controlled hero, named Hot Feet, knows more than 400 different moves...
...with staged vignettes of American life: a smiling old couple, a wedding, a sunrise, a house under construction. Over one, an announcer says, "America's back." Explains Phil Dusenberry, a Madison Avenue creative director and Reagan advertising strategist: "That is what we have done in the past with Pepsi, to elicit a sense of feeling. It is a sense of optimism, a sense of patriotism...
Jackson and his five brothers are scheduled to hit the concert trail in June in what is billed as the biggest music tour in history. Pepsi is sponsoring the tour and has already given the Jacksons $5 million. Co-Promoter Don King has kicked in an additional $3 million. The Jacksons will receive 85% of the net receipts; King and their parents, Katherine and Joseph Jackson, the remaining 15%. King, a congenially bombastic presence whose recent show-business experience has been limited to booking prizefights, estimates that "if the boys decide to exploit every avenue of merchandising and marketing available...
What it does mean, however, is living your life on guard, within tantalizing reach of platoons of adoring fans who stake out the gates of the Encino house starting at 4 a.m. or so. It means bringing home the hospital gown you wore after the accident on the Pepsi commercial and letting it be tossed over the fence, to be caught by one of the most adoring of the faithful, Dena Cypher, 16. "I look at it every night, smell it, all that good stuff," she reports. "I was going to wear it to bed, but my mom talked...