Word: pepsis
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Soft-drink lovers, who poured $25 billion into bubbly beverages last year, are used to being ardently wooed. Madison Avenue has long pursued hem with slogans like "Coke is it!" or "Pepsi now!" set to foot-stomping tunes. Now soft-drink makers are wooing the guzzlers with a flood of new brands. Nine colas have been introduced by major producers in the past 15 months, which is more than in all the years since John Styth Pemberton whipped up the first batch of Coca-Cola in 1886. Says Richard Armstrong, president of Dr Pepper, which has brought...
...Pepsi Cola Company, it appears was so impressed by the size of the soda drinking population there that it decided to produce a limited-edition "Cavalier Orange" to supplement its more traditional drinks...
...seeking pinstripe talent skilled in the Big Business techniques of mass marketing. In the past six months, Valley firms have lured several officers away from major American corporations. Apple, a pioneer in personal computers, has hired a new chief executive: John Sculley, 44, who was president of Pepsi-Cola. Osborne, the leading maker of portable computers, recruited as its chief executive Robert Jaunich, 43, former president of Consolidated Foods. Atari, a strong force in home computers as well as video games, has snared a string of executives from such companies as Polaroid and Bristol-Myers...
...must now be sold in a fiercely competitive market. Since entering the personal-computer field in August 1981, IBM has gained a 22.5% market share, second only to Apple's 29.4%. Apple's new chief claims he welcomes the challenge. The goal, says Sculley, is for "the Pepsi generation to become the Apple generation...
Imagine a future society brought up entirely in malls. Children would be born, the aged would die, families would eat, sleep and play within the confines of the shopping center. Eventually they would mutate into small, pale, big-eyed creatures, skin oily from a constant diet of Pepsi and pizza, bodies nearly muscleless from lives of total languor, fingers useful that can only change television channels and insert quarters into video games...