Word: pepsis
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...last week by Studio Chairman Frank Price. He told executives that Columbia's new owner, the Coca-Cola Co. of Atlanta, which bought the film and entertainment firm last winter for some $820 million, would not take kindly to finding telltale signs of products like 7-Up and Pepsi-Cola on studio property...
...intern-friend scanned the menu--a decaying chalk-board with a few scrawlings on it--and finally asked for a Tab and a tuna-fish sandwich. The counterman produced an old can of tuna from the back of a shelf under the grill and spilled some Pepsi into a highball glass...
...sells and, often, what sells out. Styx, Foreigner, AC/DC, Journey, REO are variously typical of what Columbia Records Executive Peter Philbin calls a "Madison Avenue approach to rock 'n' roll," a cunningly anonymous cruise down the mainstream. Telling any of these groups apart is like passing the Pepsi challenge: Even if you see any difference between them, what possible difference does it make...
Since he became chairman of Coca-Cola (1981 sales: more than $6 billion) last March, Cuban-born Roberto Goizueta has added new life to the once staid and secretive company. He has revitalized sales and marketing efforts and erased a lead that Pepsi-Cola had opened in the crucial race for grocery store business. Last week he uncapped his most stunning announcement: the Atlanta-based bottler will spend about $820 million in cash and stock to buy Columbia Pictures (1981 sales: $686.6 million...
Like blue jeans, Pepsi-Cola and vintage jazz, Western rock 'n' roll has long since penetrated the Soviet Union. The original impetus came in the '60s with bootlegged records, cassettes and sources like the Voice of America, which beams in roughly an hour a day of rock...