Word: pepsis
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...programs their heavy selling efforts subsidize. While 15 years ago advertisers were concentrating on "the youth market," today they are aiming at those same people now transformed into adults. This is the group that the New York advertising agency Batten, Barton, Durstine & Osborn in 1964 dubbed "the Pepsi Generation." But their buying tastes are changing along with their age, and market people are adapting products and advertising pitches to come up with whole new lines of goods for the baby-boom adults...
Once wary businessmen are quickly pouring money into a bewildering array of enterprises. These include textile-dyeing plants, large-scale pig- and poultry-raising operations, hotels, shipbuilding yards and even a Pepsi-Cola bottling plant. The LMK Group, a Hong Kong textile and garment maker, has invested $14 million in a large dyeing factory in Shenzhen that will employ 250 workers. Managing Director Eddie Lo predicts that LMK will have an output of 6 million yards a month by mid-October, and he already foresees expanding the operation to include spinning, weaving and garment making...
Coke salesmen became increasingly nervous. One of them, identified only as Tin, spotted Pepsi Salesman Thongyu Meksuk putting up Pepsi posters in a small open-air restaurant on the outskirts of Khampaeng Phet, about 200 miles northwest of Bangkok. Such point-of-purchase advertising is important in Thailand, since about 96% of soft drinks are consumed where they are bought. Coke and Pepsi have long squabbled over prime space in cafés and other public places...
This was not the first murder in Thailand's cola wars. Two years ago, a Pepsi distributor stabbed a Coke man to death. A court later ruled that the Pepsi employee had acted in self-defense. Such violence is common in provincial Thailand, where political instability has imparted a certain Wild West atmosphere...
...local officials of the two companies deplored the recent murder. Said Coke's Win Mumby: "Both Pepsi and Coke have reasonable managements who try to prevent this kind of thing." Added Pepsi's Leonard DuBoff: "A poster certainly isn't worth a man's life." Thongyu's death did accomplish one thing. For a few moments, it got Coke and Pepsi to think seriously about the limits of their rivalry...