Word: pepsis
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...Union, two gaps have existed in trade relations: the Soviets have not bought any widely distributed U.S. consumer goods, nor has any American product been manufactured in Russia. Last week both gaps were filled-and of all the products the Soviets could have chosen, they decided to ask for "Pepsi, please." Soyuzplodoimport, a Soviet foreign trade corporation, and PepsiCo Chairman Donald M. Kendall reached an agreement giving Pepsi exclusive rights to market cola beverages to be bottled in Russia. The No. 2 U.S. soft drink will thus become the first bit of everyday Americana available to consumers in the Soviet...
...PepsiCo deal involves hard as well as soft drinks. The company will import a whole bar shelf of Soviet liquors, including vodka, brandy, cordials and wine, which will be marketed by Monsieur Henri Wines Ltd., a PepsiCo division. Under an ingenious sales-incentive plan, the quantity of Pepsi allowed in Russia will be tied directly to the sale of Soviet potables to Americans. In effect, sharp Soviet traders found a way to get an aggressive American firm to push their liquor hard. PepsiCo officials are also pleased, since U.S. products have high prestige in Russia and sell almost instantly...
...embassy in Washington, he put the question directly to Premier Aleksei Kosygin during a high-level trade meeting in Moscow last December. In the middle of their conversation, then-Commerce Secretary Maurice Stans strode up and cracked to Kosygin: "What's Kendall trying to do, sell you a Pepsi?" That was precisely what Kendall was doing, and with swift success: that very evening Kosygin approved the outlines of last week's deal. It was not the first time that Kendall had scored by going to the top of the Soviet hierarchy. In 1959, Kendall set his corporate star...
Within the past week, Donald M. Kendall, chairman of Pepsico and this year's Industry division head of the Committee to re-elect the President, announced that an agreement to place Pepsi-Cola on the Soviet market had been concluded with the Ministry of Trade. Nixon's years with Mudge Rose may throw light on the recent agreement...
...another bit, Ernestine complains to Joan Crawford that she was robbed of a dime by a Pepsi-Cola machine. "I want it back, all ten cents of it," she informs Crawford, a highly publicized member of Pepsi's board of directors. Unless she gets it, Ernestine promises, Pepsi's phones will be ripped out a six-pack at a time. "You don't understand," she tells anyone who disputes her authority. "This is the telephone company. We are not subject to city, state, or federal legislation. We are omnipotent...