Word: pepsis
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...Streets. This summer there will also be matches in the ghettos -courtesy of two soft-drink companies. Pepsi-Cola's program will use mobile units, which upon reaching a site in low-income sections of New York, Boston and Philadelphia will stop, mark out a playing area on the street, pop up nets and backdrops, and hold court. The National Junior Tennis League, partly funded by Coca-Cola, is even more ambitious. After a slow start three years ago, it will operate this summer in more than 20 cities, reaching 30,000 youngsters. The idea, says the league...
...Pepper, a fruit-flavored soft drink that has been a staple for generations in the South and Southwest, but was unknown elsewhere five years ago. Since then it has expanded nationwide, taking chunks of such sophisticated markets as New York, Chicago and Los Angeles away from Coke and Pepsi. Its chief assault has been made by an ad campaign that presents Dr Pepper Co. as a likable Lilliputian, desperately trying to market "America's most misunderstood soft drink...
...philosophy: "Once I get Dr Pepper down their throats and tell them about it, I'm in business." He is a canny marketer in other ways. To distribute Dr Pepper a few years ago, Clements began signing up a string of independent Coke and Pepsi bottlers, including giant Coca-Cola Bottling Co. of New York, Inc. Coke and Pepsi may have been furious, but in 1966 the Food and Drug Administration declared that Dr Pepper was not a cola, thereby eliminating the threat of antitrust action against the bottlers if they decided to take...
BACK IN RALEIGH, I wait for an interview at the headquarters, and down a Pepsi--another popular Southern invention. The big man working at the gas station gets gruff when I ask him how many people he's seen going in over there. "I hope nobody does, I hope nobody votes for that son-of-a-bitch. I'm for Humphrey," and he roars with laughter. Should I believe...
...when it comes to filming anything longer than 60 seconds. The movie has a tendency to be episodic and rather punchy, and the visual style is too pretty. Every time the cowboys saddle up it looks as if they're about to ride up the arroyo for a Pepsi...