Word: pepsis
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...audience sitting on cushions on the floor of the mock living room section of Groove Tube's Video Theater batted a bunch of complimentary balloons back and forth, a middle-aged man sitting against the wall across from the Pepsi-filled refrigerator turned to his wife to say "I'm glad we got here early ... It's half the fun." Groove Tube is at least as much fun as playing with balloons. Its 72-minute repertoire of video-taped comedy sketches, visual one-liners, and TV parodies is, with some exceptions, pleasant, if light-weight, entertainment...
...acre former polo club in Purchase, N.Y., 35 miles from Manhattan, into a lovely park complete with a 4.5-acre artificial lake. "In terms of aesthetics," says the company's architect, Edward Durell Stone, "the creation of a rural atmosphere was the name of the game." Pepsi planted thousands of daffodils, flowering trees and evergreens. The result enhances the quiet atmosphere, benefits non-employees who want to visit the grounds (on weekends), and does not disturb property values of the surrounding residential community...
...oeuvres, for example, he advises Squirt, or a dry cola like Royal Crown; with oysters, Bitter Lemon. "Any white soda pop," he suggests, goes well with chicken. Orange Crush, on the other hand, is "particularly nice with duck or goose." Red meat, of course, demands either Coca-Cola or Pepsi-Cola. Dr. Pepper is splendid with game. A celery tonic or chocolate phosphate complements corned beef and pastrami, although "for the adventurous, an egg cream may be most pleasing." With cheese, almost anything goes, and for fruit and nuts, root beer is "almost perfect...
...beer, alcohol and an unfermented concentrate of red grape with twice the alcoholic content of ordinary beer. The brewers say only that, whatever the reason, a lot of young people seem to like sweeter drinks -and the manufacturers are trying to win those youngsters. "We are dealing with a Pepsi generation grown up," says Bud Allen, National Brewing's general sales manager...
...them much more supple. "They fit like a second skin," he claims. "As you wear them, they change shape a little and mold themselves to the contours of the body." Rings differ too. Budweiser's rings are light and flexible, Miller High Life's are "soft," and Pepsi's provide a heavier, stiffer garment...