Word: pepsis
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...environment theme can have competitive disadvantages. Coca-Cola is running a series of messages urging customers to use returnable bottles and thus reduce litter. But Pepsi-Cola came out with an ad showing its own nonreturnable bottles. The punch line: "You'll never get a second-hand bottle from...
Many well-known national firms?Pepsi-Cola, Mobil Oil and American Tourister among them?have long used red, white and blue in their trademarks. In view of the conflict over the flag, however, many advertising directors are beginning to shy away from the national colors. Says Charles Overholser of Young & Rubicam: "Overuse could easily offend consumers." The aesthetics of the flag as high fashion are also somewhat in dispute. "I just dig the colors," says a Berkeley coed with a flag knee patch. "And I love stars. The flag's groovy from an aesthetic viewpoint." Marget Larsen, a San Francisco...
...bellhop brought Pepsi and Michelob for the overheated professors. Bator had iced coffee. The phone rang. Bator answered...
...indicted for crossing state lines to incite a riot?which would surely break out if Agnew came to visit. Another student movement would have the young boycott soft drinks for the duration of the war?"You've got a lot to live," the motto goes, "and Pepsi's got a lot to lose." When Indiana's Senator Birch Bayh addressed a delegation of 1,000 students on Capitol Hill, he said: "We can make this system responsive from within instead of trying to destroy it from without." The students reacted with a standing ovation...
...there is a scarcity of consumer goods-due mostly to the U. S. blockade. But pity the old rich who can't buy the latest Paris fashions. Pity the poor Cubans who can no longer get Fords, TV sets, and Pepsi. And pity the campesino who has been given food and medical car, but, alas, can't attack the government for having done so. Take your pick: lots of consumer "goods" but millions staving, or food for everybody but a lack of transistor radios...