Word: pepsis
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...Coca-Cola officials say that they are experimenting with other "formulations" for their Tab and Fresca diet drinks, and will probably switch to some other low-calorie sweetener. PepsiCo, which was obviously not caught napping, immediately announced that it will begin marketing within a few weeks cyclamate-free Diet Pepsi-Cola "with a touch of real sugar...
Then there is a new slogan: "It's the Real Thing"-a none-too-subtle implication that Pepsi, Royal Crown and other competitors are imitators. The slogan will be sung on radio spots by Soul Hero James Brown and the Fifth Dimension, among others. Coke's ad agency, McCann Erickson, has put together some highly imaginative TV commercials featuring still photos of "real life" in the U.S.-Coney Island, farms and hippies...
...citizens had become instant Romans. There were Pope Paul coins, Pope Paul stamps and Pope Paul folk songs, including a pop calypso that likened the Pontiff's visit to "a shooting star in the dark of the night." Shop-door signs along the papal route proclaimed "Pepsi Welcomes the Pope...
...athletes give non-athletes an assist in business. The Cleveland-based Black Economic Union, founded four years ago by ex-Fullback Jim Brown and some of his Browns teammates, has offices in six cities to help blacks find jobs, business advice and capital. Brown, who worked off-season promoting Pepsi-Cola before he went to Hollywood, thinks that the next goal will be to encourage black businessmen to sell common stock and build large public corporations. "The black businessman does not want to give up 10% of his stock," Brown says. "He does not quite understand what it means...
Popping Bennies. For one thing, a hang-up on work. A spasmodic, frenetic editor who refused to delegate authority, Hefner used to go on "work binges," during which he would labor for as long as 72 hours at a stretch, eating practically nothing, swigging Pepsi-Colas (25 a day) and popping bennies. "I developed a tremendous tolerance for amphetamines," he says. "My weight dropped from 175 lbs. to 135 lbs. It was a way of living not well calculated to be either lengthy or pleasant. I finally woke up to the fact that I had the world by the tail...