Word: pepsis
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...school. He's given to goofy team-building tactics like passing out rubber chickens (and $100) to KFC managers whose stores are performing well. A former $7,200-a-year advertising copywriter, Novak took his marketing chops to PepsiCo in 1987. Though he suffered his biggest failure there--Crystal Pepsi, which he still contends was the right idea at the wrong time--he was handed the reins to the KFC and Pizza Hut units in 1996. He chronicled a childhood spent in 32 trailer parks and an otherwise unconventional path to the corner office in a 2007 book titled...
...North America, created those kinds of pitches. His magic, say his peers, was an intuitive sense of the emotional impact of his work. Before taking on the Partnership for a Drug-Free America and, in the wake of 9/11, New York City tourism ads, Dusenberry led such campaigns as "Pepsi: The Choice of a New Generation" (including, regrettably, the commercial in which Michael Jackson's hair caught fire); "It's Not TV. It's HBO"; GE's "We Bring Good Things to Life"; and Visa's "It's Everywhere You Want to Be." He was 71 and had lung cancer...
PepsiCo's Middle East segment, which includes snack foods as well as soft drinks, "has experienced noteworthy growth and has developed into one of PepsiCo's key markets and engines for growth," notes Bear Stearns analyst Justin Todd Holt. It's led by Pepsi veteran Saad Abdul-Latif, who has skillfully and diplomatically steered the business in these complicated markets...
...reasons," although there didn't seem to be any military use of CO2. "If you hold a match to CO2, the flame is extinguished. You can't make bombs or rockets out of this stuff," says Yazegi. Adding to his frustration, he said, was that Israel initially let in Pepsi and 7Up supplied by Israeli bottlers. "How do I explain this?" asks Yazegi angrily. "Easy. They're trying to kill off Gaza's economy." Eventually, even Israeli-made Pepsi was banned...
...feed of humanitarian aid in the hope that civilians will turn against the Islamists of Hamas. Critics condemn this tactic as an unjust "collective punishment" on all of Gaza's inhabitants. Nor has it stopped Palestinian militants from firing hundreds of homemade rockets into Israel. "What harm is our Pepsi doing to Israel?" asks Yazegi. "The Israelis aren't punishing Hamas, they're punishing the people. The militants have money, guns ... they don't care about the siege." He contends that after decades of conflict, the Israelis still fail to understand the streak of defiance in a Palestinian's character...