Word: pepsis
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Obviously Godard is not taking the children of Marx and Pepsi Cola, as he calls them, too seriously. He minimizes individual importance by rudely dropping one of his characters and picking up another, by interrupting their pathetic moments with sight gags. But Godard does sometimes let his camera stay fascinated on one face. During these sequences, the camera doesn't move away from the face to explore or make analogies with the outside. It's as though the camera has a straight face. Catching every flicker of a character's eye, every turn of his head is comment enough...
...resources to back up the new product. Founder of a successful Manhattan public relations firm still bearing his name, Relin took the reins of Blair Holdings Corp. ten years ago. While the company went through several name changes, Relin quietly built it into the world's largest independent Pepsi-Cola bottler and bought out two New York breweries, Liebmann (maker of Rheingold beer) and Jacob Ruppert. The company has used its acquisitions to increase sales from $26 million in 1962 to $187 million last year...
...sinks into a love seat that has been saved for him beside the 15-ft.-long stereo console. His girl friend, Playboy Cover Girl Mary Warren, 23, slips alongside him, puts her head on his shoulder. A butler brings a bowl of hot buttered popcorn and bottles of Pepsi; the lights dim; the movie begins. Last week it was Michelangelo Antonioni's Blow-Up, the week before Claude Lelouch's A Man and a Woman...
Spectator Sex. To some visitors, the trap door and the glass wall are the real symbols of Hugh Hefner's achievement. Bacchanalia with Pepsi. Orgies with popcorn. And 24 girls?count 'em, 24?living right overhead! Not to mention all those mechanical reassurances, like TV and hifi. It is all so familiar and domestic. Don Juan? Casanova? That was in another country and, besides, the guys are dead. Hugh Hefner is alive, American, modern, trustworthy, clean, respectful, and the country's leading impresario of spectator...
...sealed capsule, Hefner loses all sense of time and season. He loves the night. By keeping his shades always drawn, he has effectively banished daylight from his life. He eats when he pleases?a kitchen staff is on duty 24 hours a day. But then he subsists largely on Pepsi-Colas, which are stocked in small refrigerators scattered throughout his quarters, including one in the headboard of his bed. Often he doesn't even know what day it is. A friend suggested giving him a set of seven pajamas with the day embroidered on each?in reverse writing so that...