Word: pepsis
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...Rivers. The men are relaxed, confident, plainly well off. A scene straight out of Playboy magazine? Precisely. The men are mostly magazine employees, and the girls are some of the 24 bunnies who room upstairs. A couple of centerfold "Playmates," disarmingly pretty and ingenuous-looking in party dresses, sip Pepsi-Cola...
...weeks ago, Pepsico Inc., the parent company of Pepsi-Cola, announced that it will move its headquarters from midtown Manhattan's Park Avenue to the 112-acre grounds of the Blind Brook Polo Club in suburban Westchester County, which it purchased. Nearby Greenwich, Conn., last week gave preliminary approval to American Can Co.'s plan for shifting its 1,300-employee international headquarters to a 141-acre tract by 1970. Olin Mathieson Chemical Corp. bought 60 acres in Stamford, Conn., for its chemical division, along with 700 white-collar workers. Uris Buildings Corp., builder of dozens of Manhattan...
...under present management. In contrast to American's $1.2 billion sales, which have risen hardly at all in the past six years, Royal Crown's sales have tripled to an estimated $64 million since 1960. And the third-ranked soft-drink company (after Coca-Cola and Pepsi) promises to keep on outpacing its parent...
...clear that TV audiences will not be allowed to breathe easy again until the whole Pepsi generation is on the gargle. And as the competitive scramble gets wilder, Old Standby Listerine is forging ahead by hiring famous names for the sell. One commercial shows Golfer Sam Snead passing the word to a young pro whose lady students won't let him get closer than an iron shot. Another stars Insurance Man and ex-Pro Footballer Y. A. Tittle propounding the disadvantages of you know what to a discouraged salesman. Does that mean that Tittle had learned a thing...
...product sales he was charged with at Colgate-Palmolive. Moving from second slot in an $800 million-a-year company to the top job in a less than $200 million-a-year corporation is a step that Mahoney considers a challenge. He claims no fear of Coca-Cola and Pepsi-Cola, Canada Dry's two higher-ranked competitors in the soft-drink field. Says he: "I'm used to competition from giants-like Procter & Gamble and Lever...