Word: pepsis
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...Another column rolled down from the north across Peynado Bridge. In all, Imbert gathered 2,000 troops to attack an estimated 1,000 rebels holed up in an area that contains, among other things, low-income dwellings, small shops, the city's only peanut oil plant and the Pepsi-Cola plant, which provided an almost limitless supply of bottles for Molotov cocktails...
...cost housing area in the city's southeast: bazookas, .50-cal. machine guns, automatic rifles. Pro-Bosch rebels numbering about 2,000 to 4,000 began waging an urban guerrilla war, making forays into the business district, thus paralyzing the city. Rebel mobs sacked the new Pepsi-Cola plant, set fire to the offices of a pro-Reid newspaper, destroyed Reid's auto agency...
...does, however, indulge a few personal whims. He likes peanut butter and banana sandwiches with Pepsi or Nesbitt's orange soda to drink. He owns half a dozen cars, including a gold-trimmed Cadillac that has been spray-painted with 40 coats of crushed diamonds. But since that is a bit showy for everyday and is being used by RCA on promotion tours, a black Rolls-Royce does the journeyman work...
...Pepsi has shown lots of sparkle in the 17 months it has been bossed by Kendall, a onetime fountain-syrup salesman. Last spring he introduced Diet Pepsi, which has since captured more than one-quarter of the low-calorie-cola market. He also bought a West Virginia firm that makes Mountain Dew, sugar-rich citrus soda whose slogan is "It tickles yore innards." Mountain Dew sales are up 150% since September...
...grinding pace, Kendall tells his aides that "if you work twelve hours a day, you finally get to be boss so you can put in 16 to 18 hours a day." The boss puts in his time in a Park Avenue sanctum that is littered with papers and empty Pepsi bottles. On a golden telephone, he often contacts Pepsi's 525 U.S. bottlers, all of whom he knows by their first names. If the Frito-Lay deal goes through, Kendall will be making many overseas calls. While Pepsi is sold in 107 foreign countries, Frito-Lay now sells...