Word: pepsis
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...PEPSI-COLA'S UNICEF exhibit features an indoor boat ride through a wonderland of Disney dolls, representing children of every country and culture, all wildly singing and dancing to a mad little tune called It's a Small World. This particular ride is a must for all children, also charms many adults...
Blue-Chip Prices. Of the book's 200 pages, 98 contain ads, for which many blue-chip U.S. firms paid blue-chip prices. Coca-Cola laid out $25,000 for its four-color, back-page layout. Pepsi got the first ad page for $20,000. Others-Ford, Xerox, Union Pacific, etc. -went for $15,000 a page, three times as much as the G.O.P. charged. The ads will put close to $1,500,000 into the Democratic till, and the party hopes to boost its gross well beyond $2,000,000 by selling hard-cover copies for $10, soft...
Indeed, industry has gone all out, and often far out, to pull in the public with such delights as Coca-Cola's instant world tour (from a street in Hong Kong to a cruise ship off Rio) and Pepsi's unforgettable boat ride through a Disneyland of wildly singing, dancing dolls...
GENERAL ELECTRIC. The genial genius of Walt Disney, which also perks up the pavilions of Pepsi-Cola and Illinois, is responsible for this amusing tale of what electricity has wrought in the home. Dad brags about his household appliances through three generations, but Mom, rescued from work, has the last word. Besides Disney's dummies, G.E. has a display of nuclear fusion...
Once Royal Crown proved that diet drinks were no fad, the big bottlers pushed diet drinks of their own. Canada Dry President Roy W. Moore Jr. brought to market no fewer than eight diet drinks, from coffee flavor to ginger ale. Coca-Cola launched Tab, and Pepsi-Cola brought out Patio Diet Cola. Pepsi President Donald Kendall recently decided to take advantage of the $30 million spent advertising Pepsi this year, has begun to phase out Patio Diet in favor of a new drink called Diet-Pepsi, which is being promoted with the slogan "Enjoy Pepsi either...