Word: pepsis
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Whatever happens to Joan Crawford, 45. there seemed to be no room in her future for Pepsi on the Rocks. In Philadelphia with Adopted Daughter Cindy to accept an award from the Philadelphia Club of Advertising Women, the veteran screen star, widow of Pepsi Cola Chairman Alfred M. Steele and herself a board member, pooh-poohed those rumors that she might play First Lady to New York's dashing, divorced Governor Nelson Rockefeller. Highly unlikely, said Joan; she has only met Rocky once. Furthermore, "I don't need this publicity, and I'm sure he doesn...
Born. To Angler Biddle Duke, 46, impeccable State Department Chief of Protocol, heir to an American Tobacco Co. fortune, who lost his third wife in a plane crash last year, and blonde, bubbly Robin Chandler Duke, 39, onetime boss of Pepsi-Cola's public relations department: a son; in Washington...
...nostalgia ("Our beer is 50 years behind the times"), hypochondria ("Take Geritol to end tired blood"), and the competitiveness of childhood ("Every boy wants a Remco toy"). Inevitably, the most heavily used selling themes turn on three aspects of existence that particularly fascinate Americans: youth, sex and romance. Pepsi-Cola, once typed in the public mind as a sweet, cheap drink ("Twice as much for a nickel, too'',), almost certainly owes much of its upsurge of recent years to being recast as the product "for those who think young.'' Marlboro cigarettes, which had previously sold mainly...
...hard work. Propelled unexpectedly into the presidency in 1957, he was promptly hit with the loss of the $7,000,000 Revlon account. His reaction: "I'll just go out and get seven new $1,000,000 accounts." He did even better, personally hooking the $12.5 million Pepsi account and the $21 million Dodge account. Feared by his colleagues for his "terrifying frankness," Brower is nonetheless much sought after as a public speaker, won wide attention a few years ago by asserting that the U.S. was verging on decadence with "the two-hour lunch, the three-day weekend...
After all of the attention focused on the stock market and the possibility of a recession, first-half earnings reports by U.S. business seemed to add up to a happy surprise. Impressive second-quarter gains were reported last week by many companies, including Hertz, Raytheon, Pepsi-Cola and Eastman Kodak. In a survey of 934 corporations, the First National City Bank of New York found that earnings were 13% better in this year's second quarter than in last year's second quarter, with the food industry up 12%, paper 15%, aerospace 27%, railroads 32%, textiles and autos...