Word: pepsis
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...fence last November. Though the indefatigable First Lady has been expertly following the Piedmont Foxhounds all winter on two other steeds, she never hunted Bit of Irish again after her spill, and five weeks ago sold the unchivalrous thoroughbred for some $3,000 to Russell Arundel, chairman of the Pepsi-Cola Bottling Co. of Long Island...
...financial pages of U.S. newspapers last week appeared a brief personnel item announcing the appointment of Harvey C. Russell, 43, as vice president in charge of special markets for the Pepsi-Cola Co. Harvey Russell, for twelve years Pepsi's Negro sales specialist, is the company's first Negro vice president...
...Harlem's D. Parke Gibson, an independent marketing adviser, argues that "the Negro does not look at special marketing as a form of segregation, but rather as recognition." Operating on the same theory, Harvey Russell has encouraged Pepsi to use Negro models in ads and placards, employs 16 Negro field representatives-including Cleveland Brown Football Hero Jimmy Brown-in the company's regional offices. "The Negro has been excluded for so long," says Russell, "that he needs a special invitation to buy or he won't believe you want...
...practices, overt or otherwise, often close off this avenue for spending. In search of ways to achieve status, Negroes are very conscious of quality and brand names, drive a Cadillac or Imperial if possible, and pay more than whites on the same income level for their shoes and clothing. (Pepsi's Russell says that he once bought a $100 coat simply because a clerk implied that it was too expensive for him.) One Negro market specialist in Philadelphia insists that his people have shifted away from other automobiles to the Ford Motor Co. line because they associate Ford with...
...Lyricist Mel Leven and Songwriter George Bruns, who might profitably have excised Glenn MacDonough's words ("Toyland! Toyland! Little girl and boyland!") but should have restricted the impulse to "modernize" Victor Herbert's music-might as well try to jazz up Piesporter Goldtröpfchen with Pepsi-Cola...