Word: pepsis
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...voice, like wind through sugar cane, first rustled into U.S. living rooms last year singing "Now it's a Pepsi . . . for those who think young." Joanie Sommers, owner of the voice, has come a long way since those anonymous days, has already earned her first quarter-million dollars (and her first ulcer) at the age of 20. Says she: "I'm a worrywart. I'm tired and I ponder about being tired...
...yesteryear. Instead, ball committees seek commercial sponsors, who think the attendant publicity well worth the price. Among this year's: the Bourbon Institute for the Bourbon Ball, Coty, Inc. and Harry Winston, Inc. for the Hope Ball. Even here the competition is heavy. Said one executive of Pepsi-Cola: "Last week there were nine charities in here looking for sponsorship. Pepsi does its fair share for charity, but there are limits...
...required zeal to conquer the world for Coke. Taking over from retiring Chairman William E. Robinson, Talley is the first man to hold both top posts at Coca-Cola, will probably continue Coke's diversification (Minute Maid orange juice, flavored soft drinks) and step up the war with Pepsi-Cola...
Here is a picture of one Deo Gratias-the handsome man in the overcoat-taken at Kilembe in Toro, Uganda. We know of another gentleman in Tanganyika who is even more distinguished by his name-Deo Gratias Pepsi-Cola...
Where there's a will, there's a way-maybe. As New York Surrogate's Court untangled the tax and other claims on the $607,128 estate of the late Pepsi-Cola Chairman Alfred Steele, it appeared that there would be nothing left for his widow, Pepsi Prolocutrix (and Cinemactress) Joan Crawford, 52. Also on the Surrogate's docket last week: a claim by Socialite lleana Bulova, for the widow's share of the $10 million to $15 million left by the late Arde Bulova. Still the smashing-looking blonde she was at 18, when...