Word: pepsis
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Tooting into Paris after a two-month jam session in Africa as good-will ambassador for Pepsi-Cola and the State Department, leather-lunged Trumpeter Louis ("Satchmo") Armstrong confided to the New York Herald Tribune's Art Buchwald that the Congo-for Satchmo, anyway-is as safe as a cat's own front porch. "Half the times I didn't know whether I was in the Congo or out of it," graveled Armstrong. "Them African places all look alike. But Léopoldville was great. I had three armies escorting me everywhere I went. There...
...turned out to cheer him, including the "all-powerful" King of the Ashantis, King Nana Sir Osei Agyeman Prempeh II. The object of all this adulation was U.S. Trumpet Ace Louis ("Satchmo") Armstrong, on a gravelly-voiced West African tour last week designed to persuade Africans to drink more Pepsi-Cola. Admission fee to the outdoor concerts by Satchmo and his six All-Stars: five Pepsi-Cola bottle tops and 1 shilling...
...Pepsi shelled out some $300,000 to send Satchmo and the All-Stars on the tour to promote five new West African bottling plants worth $6,000,000, help Pepsi in its war with Coca-Cola. The plants are owned and operated by Africans under license from Pepsi-Cola, will have a capacity of 8,000,000 cases of Pepsi a year. In changing West Africa, where the people love sweet, fizzing drinks and where foreign businessmen are finding that they must hard-sell for the first time, Satchmo's long-holding C note was an advertising message understood...
Winging from New York to Los Angeles last week were Actress Joan Crawford, fiftyish but as chic as ever, and her adopted 13-year-old twins, Cathy and Cindy, wearing polka-dot dresses. While Mother, a director of the Pepsi-Cola Co. (once headed by her late fourth husband, Alfred Steele), was heading West to promote soft-drinking, her daughters were just taking a final fling before going back to school...
...Pepsi-Cola...