Word: pepsis
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Only a few weeks ago, Brower and BBDO hooked Dodge's $21 million car and truck account, biggest new account in the agency's history. Last week Brower scored again; Pepsi-Cola gave BBDO its $9,000,000 account, a plum that eventually could mean $25 million in billings if Pepsi's distributors follow the company's lead. Instead of showing what he was going to do for Pepsi, Brower put 60 members of his staff to work turning out a 65-page book that told about the people who would be on the account, stressed...
Nelson applauds Delaware's low-pressure approach to high-pressure football. His first-team players were all recruited from within 100 miles of Newark, practice a bare seven hours a week, think nothing of joshing with their coach, who still manages to look like an undergraduate, prefers Pepsi-Cola to hard liquor. "Football at Delaware is not an end in itself," says Nelson. "The preservation of intercollegiate football is on this level...
...Yorker that read: "Keep Times Square Green! A modest reforestation proposal from Oregon's largest and only brewery as a fitting prelude to Oregon's glorious 1959 centennial celebration. Just picture what reforestation will do for Times Square! Cool and green, teeming with game, salmon swimming up Pepsi Cola sign to spawn...
...playground, the Macy-furnished ranch house, rows of shining 1959 cars, and the 360° Circarama film, a leftover from the Brussels World Fair, which has been updated by Walt Disney and fitted out with a Russian sound track. On opening day, uniformed girls handed out free Pepsi-Colas from gaily painted kiosks. More than 60,000 red begonia, white chrysanthemum and blue ageratum plants splashed color through the exhibits-not out of any special patriotic fervor, but because they are the most abundant flowers in Moscow at this season...
...Wyandotte .14 1.22 Freeport Sulphur .79 .91 Union Carbide 1.66 3.00 Olin Mathieson .74 1.32 Thiokol .22 .65 Rails 1958 1959 Pennsylvania Railroad loss $ .48 New York Central Railroad loss 1.56 Miscellaneous RCA $ .86 1.29 B.F. Goodrich 1.60 2.18 Kennecott Copper 2.07 4.32 Libbey-Owens-Ford .57 3.16 Pepsi-Cola .85 .97 American Machine & Foundry 1.38 2.27 Texaco 2.37 2.79 National Distillers .88 1.05 National Cash Register .96 1.07 Phillips Petroleum...