Word: pepsis
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Among those on the road to reformation: Abdullah Sherif, 28, who went to Iraq in 2003 with four friends hoping to become martyrs resisting the U.S. invasion. At the rehab center, after feasting on lamb, rice, stuffed peppers and Pepsi, he explains how his fellow jihadis died in a U.S. air strike in Kurdistan early in the war. He was captured eight months later by U.S. troops in Mosul and turned over to Saudi authorities. "I had these ideas in my head," Sherif says of the teachings of bin Laden, whom he once regarded as a hero. "But he made...
...talked healthier than they have eaten, and they have traditionally shown some resistance to the premiums they have had to pay for "healthy." And haven't snack-food companies like Pepsico proved that you can have it both ways: indulgent treats and "healthy" snacks, each commanding fat profit margins? Pepsi's Frito Lay North America division had 24% operating margins last year, easily exceeding Danone's 14% ops margins on fresh dairy products...
...fell through last year). "When we were launching Halo 2 , you'd spend half your meetings with brands educating them on the video-game business," says Chris Di Cesare, director of creative marketing at Microsoft. "People still thought, 'Ah, it's this thing for kids.' Now my partners are Pepsi, Burger King, Pontiac, Comcast. And it's not me selling them anymore." There's an opportunity, in other words, to decloak the Halo subculture, to turn it from invisible to visible...
...afraid," said the former Iraqi army colonel, as waiters delivered the main course of steak and carrots, "but we do not want to give the [Shi'a] militias justification to kill us.") They said victory was in the air; one delegate celebrated the looming U.S. withdrawal over Diet Pepsi and watermelon slices. "This gathering here is unprecedented. When this conference occurs, it will be historic," said Sarmed Abdel Karim, founder of the popular iraq4all website and a non-insurgent who calls the gathering one of "the Iraqi opposition." "It will be the cornerstone of a new Iraq...
...year Jackie Robinson debuted with the Brooklyn Dodgers, a less celebrated event occurred: Pepsi hired adman Edward Boyd to promote the cola among blacks. With sleek images of happy, middle-class black consumers and endorsements from stars like Duke Ellington, Boyd pioneered niche marketing and boosted sales wherever his campaign ran--notably Chicago, where Pepsi overtook Coke for the first time...