Word: pepsis
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Next to his wife, durable Screen Siren Joan Crawford, the personal pride of Pepsi-Cola Chairman Alfred Nu Steele is his gymnasium-sized Manhattan apartment, 13 stories above Fifth Avenue at 70th Street. Easily awed Broadway columnists have dubbed it "Taj Joan." But it's quite a place; Joan insists that visitors remove their shoes before entering lest they soil the quicksand-soft golden carpets...
Last week Steele, Joan and Taj Joan all hit the spot-the one marked X-at Pepsi's annual stockholders' meeting. Reason: a small note on page 6 of the annual proxy statement...
...clear that $387,011.65 is a lot of Pepsi. Professional Corporation Baiter John Gilbert (no kin to the silent screen idol) asked if the apartment was finally finished. Steele replied that it was; he had revealed the loan because Securities and Exchange Commission rules state that company proxy statements must list and explain all financial transactions with officers or big stockholders...
...fast-developing herd instinct of telefolk that leads them to stick with their own. Polly's reputation has blossomed principally through coaxial cables. Neither Hollywood nor Broadway was impressed with her efforts as singer or actress, but then she signed up for a series of TV commercials for Pepsi-Cola, quickly became known the nation over as the Pepsi Girl. Here and there, now and then, Polly tried dramatic parts to no wide acclaim. The final transmutation of the Pepsi-Cola girl into TV's "best actress" was based on one dramatic performance...
...time, Contralto Bergen got only modest praise for her portrayal of the tragic, wistful singer who epitomized a whole era's image of gently fallen women. But it marked the welcome end of the Pepsi-Cola girl. A shapely brunette with startlingly wide-set eyes of sky-blue, 27-year-old Polly now has her own biweekly variety show on CBS. So far, she has not attempted any new dramatic parts...