Word: pepsis
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...Pepsi Merger? After his victory, Perlstein announced that he will take up again a major project interrupted by the proxy fight: merger talks with the Pepsi-Cola Co. Perlstein started the merger talks while the proxy fight was brewing, but Pepsi President Alfred Steele broke off the talks when he saw that the fight was inevitable. Steele, who took over Pepsi when it was floundering and sent sales and profits soaring, apparently felt he could do the same for Pabst; Pabst also stood to gain by Pepsi's crack management and salesmanship...
...Pepsi merger does not work out, Perlstein is thinking of consolidation with some other company. "This is the type of move.'' he says, "that would be quickly beneficial." And even Winner Harris Perlstein recognizes that Pabst needs something beneficial in a hurry...
Nine months ago, in the township of Harere, on the outskirts of Salisbury, capital of the Central African Federation, little Elias first mounted the pulpit-a Pepsi-Cola crate. The six-year-old boy was handsome, dignified; he exuded authority and wore shoes. His mother, in a flowing white robe, stood behind him chanting softly and clasping her hands. About them gathered a crowd of naked children, zoot-suited men and women in gaily-colored print dresses. Little Elias threw back his head and closed his eyes. "Hear my word!" he cried in Shona, a native dialect. "It was your...
...last year's Perry Como and Dinah Shore shows, the TV networks are taking a high shine to popular singers in jumbo productions. In fact, the TV season threatens to be, in the phrase of one critic, a case of "the bland leading the bland." TV's Pepsi-Cola girl, Polly Bergen, got mired down in embarrassingly labored exchanges with a shrill, scenery-chewing "panel" of other show folk, and only when she used her high but lilty voice did her seductive talents poke through. The Hit Parade was back (in stunning color for the 200,000 color...
...cartoon whimsy, Disneyland was originally conceived as a $5,000,000 venture. But when dozens of big U.S. companies clamored for space to peddle or promote their wares, Walt Disney and his businessman brother Roy O. Disney quickly upped their sights, raised millions by leasing plots to 55 companies. Pepsi-Cola came in to operate Frontierland's Golden Horseshoe soft-drink saloon; American Motors Corp. shows Circarama movies; Pablum recently opened a brightly decorated "baby-changing and feeding station" complete with a trained nurse who hands out free disposable diapers, safety pins, bottles...