Word: pepsis
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...high-pitched voice: "Hi, kids, my name's Susan." Then the big, fluttery eyes, shiny bangs and friendly full-moon face of Susan Heinkel, 12, brightened the TV screen. After eight ingratiating months as a mistress of ceremonies, star performer and pitchgirl (13 sponsors, e.g., Kellogg's, Pepsi-Cola) on Chicago's most popular local daytime show, Susan was doing her first network edition of Susan's Show over 69 stations (Sat., 11 a.m. E.D.T., CBS). Unruffled and unassuming ("We must remember," she reminded her mother before air time, "it's just another show...
...Native Art Form." The little jingle is now bigtime. Admen long ago realized that not since Young crossed the Rubicam has advertising found a more hypnotic pitch. In the 18 years since Pepsi-Cola hit the spot with a jazzy version of the English ballad John Peel, the singing commercial has become as entrenched in U.S. culture as the madrigal in the Italian Renaissance. Says Scott: "There's a definite challenge to writing jingles. To me, they've become as much a part of the American scene as any native art form." Says Columbia Records' spade-bearded...
...hopes for any displays of wild cheering vanished when the hotel ran out of beer at about eleven o'clock, leaving only Pepsi-Cola to lift the souls of the assembled Republicans...
Though he recently hired Author A. C. (The Exurbanites) Spectorsky as his assistant, Hefner still works seven days a week. He is a nonsmoker, non-coffee-drinker whose major diversion is two dozen bottles of Pepsi-Cola a day. Hefner's office is still the living room of his apartment, across the street from Chicago's Holy Name Cathedral. But at the end of the month Playboy will begin moving from four different Chicago offices to a refurbished (for $500,000), five-story Playboy Building. That will give Hefner room for a new project. He has hired...
Counterattack. Once they stopped to catch their breath, Muncey and Rhodes mounted a counterattack. Miss Pepsi...