Word: pepsis
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...Chicago's Conrad Hilton hotel, downtown headquarters of the Democratic National Convention, long-stemmed models ankled through the lobby last week in brief bathing suits covered with 375 Pepsi-Cola caps. Coolers loaded with Pepsi were staked out on every important floor, but Coca-Cola coolers won a beachhead at candidates' headquarters and the convention hall. Schenley Industries, Inc.. restricted from dispensing its beverages, fell back on institutional messages ("Since 1933, Schenley Industries, Inc. has spent $200 million with U.S. farmers for grains...
Best of all, the Democrats will be hiring their hall for almost nothing; most of the rental costs will be met by the promoters of a commercial exhibit called "American Showcase." Delegates can get free shaves at the Ronson booth, pick up free samples of Coca-Cola, Pepsi-Cola and, from the Norex division of Schenley Industries, Amitone, a relief for acid indigestion (common at conventions...
...largest shopping center (1.387,000 sq. ft. of retail selling space), an office center (50 acres) and an industrial center (123 acres). More than 1,000,000 sq. ft. of industrial space has already been built and is being used by such firms as American Bosch Arma, Pepsi-Cola Bottling, Sperry Rand Marine Division, Graybar Electric...
...slipping, Biow turned over some of his authority to two big account executives, changed the agency's name to Biow-Beirn-Toigo, Inc. Then suddenly big accounts became dissatisfied with the agency's work and signed off one by one. Oldtimer Bulova Watch Co. withdrew in 1954. Pepsi-Cola and Philip Morris, among others, left in 1955. Executive Vice President John Toigo brought the Schlitz beer account into the firm early this year without consulting Biow; angrily, Biow threw Schlitz back out, took over the company again and changed its name back to Biow Co. In the midst...
...alleged telephone conversation between her husband and ex-Ecdysiast Ann Corio. When Broady asked her if she would like him to make some more rec ords, she declined because, she said, "I was aware of the situation." (The Nicholls were subsequently reconciled, without Broady's dubious assistance.) ¶ Pepsi-Cola President Alfred N. Steele said that his telephone had been tapped without his permission or knowledge in 1954, when he was having "matrimonial trouble." Steele was later divorced and married Movie Queen Joan Crawford (TIME...