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...Herbert Lester Barnet, 46, onetime New York lawyer, was named president of Pepsi-Cola, replacing Alfred Nu Steele, who moved up to the board chairmanship and remains chief executive officer. Barnet developed a nodding acquaintance with Pepsi-Cola as a member of a New York law firm which handled Pepsi's business, did so well that in 1949 he went over full time. Put in charge of all concessions, Barnet hit the spot, and within a year was twice promoted to veep in charge of national sales, then to vice president in charge of domestic operations...

Author: /time Magazine | Title: PERSONNEL: Changes of the Week, Aug. 8, 1955 | 8/8/1955 | See Source »

...told the same happy tale, with its $2,840,364 earnings setting an alltime second-quarter high for the company and more than doubling its earnings of $1,401,298 during the period last year. The high level of consumer income and spending showed up in food-company earnings. Pepsi-Cola hit the brightest spot: six-month net shot up to $4,300,000, an 80% gain over last year...

Author: /time Magazine | Title: EARNINGS: Second-Best Year | 8/1/1955 | See Source »

Married. Joan Crawford (real name: Lucille LeSeuer), 47, durable (29 years) cinemactress (Mildred Pierce, Johnny Guitar); and Alfred N. (for Nu) Steele, 54, president of the Pepsi-Cola Company; she for the fourth time (her first and second: Cinemactors Douglas Fairbanks Jr., Franchot Tone), he for the third; in Las Vegas...

Author: /time Magazine | Title: Milestones, may 23, 1955 | 5/23/1955 | See Source »

...Smoker Committee was not worried about Ready's warning. "They don't have anything to do with us," Robert D. Storey '58, chairman of the Smoker Committee, said. The Smoker will have 250 gallons of Naragansett beer, and 50 cases of Pepsi Cola "for the others," he said...

Author: NO WRITER ATTRIBUTED | Title: Cambridge Police Warn '58 Against Smoker Disorders | 2/10/1955 | See Source »

Horatio Alger stories are now considered corny because they are irrelevant. Their function of training the young for the drive toward goals on the frontier of work has been replaced by the mass-media effort to "train the young for the frontiers of consumption-to tell the difference between Pepsi-Cola and Coca-Cola . . . We may mark the change by citing an old nursery rhyme...

Author: /time Magazine | Title: THE PEOPLE: Freedom--New Style | 9/27/1954 | See Source »

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