Word: pepsis
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SCHWEPPES, which about tripled its tonic sales in the U.S. last year through a bottling arrangement with Pepsi-Cola (TIME, Feb. 16, 1953), will put its ginger ale on the market next month. Schweppes is already test-marketing its sparkling water, may bring out a lemon soda next...
...plant permitted Rogers to claim that he is now the biggest canner of soda pop, bigger even than ex-Pepsi-Cola Boss Walter S. Mack Jr.'s Cantrell & Cochrane Corp. (TIME, April 27, 1953). Whether first or not, Rogers and his sales-minded son Robert, 32, in less than a year have converted a failing brewery (inherited by Allan's wife) into a company turning out 44,600 cases of pop a day from plants in Compton, Peoria, Ill. and Sheridan, Wyo. To meet the demand, the Rogerses are still expanding, with franchised plants planned for Hutchinson, Kans...
Most dealers prefer cans for the obvious reasons - less shelf space, no breakage, no bottle-handling and refunds. But there are still two big holdouts: Coca-Cola, with about half of U.S. soft-drink sales, and Pepsi-Cola, with about 12% of all sales. Pepsi tried cans in 1950 while Mack was still its boss, but abandoned them when some blew up because of the high carbonation. But if canned pop continues its fast growth, both Coke and Pepsi may have to change their minds...
...piasters ($1.40) apiece to gawk at the other items of the King's ransom displayed in the palace library. They saw a solid gold, 11-in. replica of the Suez lighthouse, a diamond-encrusted fly-whisk handle. An 18-carat gold bottleholder (still holding a bottle of Pepsi-Cola) stood near...
...late afternoon, a weary little youngster washes down the final hot dog with the last Pepsi-Cola, and hurries off in search of a sign that, as he reassures himself by touching each letter quickly in succession with his forefinger, does indeed spell...