Word: pepsis
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...Pepsi-Cola Playhouse (Fri. 8:30 p.m., ABC). A new series with Arlene Dahl...
...tonic has become such a popular drink that U.S. sales of quinine water will probably triple this summer to 3,000,000 cases. Canada Dry's Quinac will get the biggest share of the market. But Britain's famed Schweppes tonic, now bottled in the U.S. by Pepsi-Cola, will be more competitive this year, with its price cut from about 40? to 16?-18? a bottle...
Canned Pop. Soft drinks in cans will be put on the market next month for the first time by Cantrell & Cochrane Corp., headed by former Pepsi-Cola President Walter S. Mack. Advantage of the cans, said Mack, is that they take 25% less room than bottles in the refrigerator, chill 21% faster, and require no deposit. Price...
...tropical climes, an indispensable rejuvenator to hard-working British colonials is gin & tonic. The tonic has always meant Schweppes, a bitter, effervescent quinine water supposed to ward off malaria & malaise. Last week Schweppes took steps to colonize the U.S. It made a deal with Pepsi-Cola Co. giving Pepsi sole rights to bottle Schweppes in North America, and Schweppes will buy Pepsi's plants in England. Within a few months, Schweppes hopes to ship its concentrate to the U.S., cut its price from 40? to about 15? for a 10-oz. bottle, and be selling as much quinine water...
...only beer, and in others spirits, now they are drinking more soft drinks. In some respects I think this is deplorable-but commercially it's wonderful." Schweppes, which does 46% of its business in tonic and the rest in a variety of mixers & soft drinks, thinks Pepsi production will give it a big new product to satisfy Britain's craving for sweeter drinks...