Word: pepsis
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...same goes for Tiger's sponsors. We've already seen cracks in the corporate armor. No Woods ads have run since shortly after the scandal broke. Pepsi dropped Tiger's Gatorade drink. Even though the company insists those plans were long in the works, the move doesn't reflect well on Tiger's post-transgression brand. Swiss watchmaker Tag Heuer has ordered its stores in Australia to remove advertising posters featuring Woods. The company also insists the move has nothing to do with the scandal. Fool me once, shame on you. Fool me twice...
There's nothing like sweet, sweet schadenfreude to put you in the holiday spirit. Just in time for Festivus, FAIL Blog - the cult compendium of real-life blunders, pratfalls and bad moves (like a Pepsi machine selling only Coke and a toilet with a "no diving" sign) - has tallied votes from some 100,000 visitors to compile three sets of the top 10 FAILs of 2009. Let's face it: there have been plenty to choose from. (See the 25 best blogs...
...reaches double digits, doesn't this potentially reckless behavior become news? Can you ignore the sensational story rocking your game with a straight face? Woods' sponsors aren't completely looking the other way. According to Nielsen Co., no Woods ads have aired since shortly after the scandal broke. And Pepsi announced that it would drop a Gatorade drink that pays homage to Woods, though the company insists the move was planned before the scandal arose. (See the top 10 sports moments...
...unexpected finding was that the risk increase was associated only with consumption of sugar-sweetened cola drinks, such as Coca-Cola and Pepsi, but not with other soft drinks—including fruit punch, diet, and caffeine-free beverages...
...world of pain. But here's the funny thing: by this past summer, overall well-being was higher than it was in the summer of 2008, before the Apocalypse. In fact, the latest report finds America's cheeriness at an all-time high. An August report from the Pepsi Optimism Project (POP) positively fizzed: Americans are more optimistic now than a year ago about their well-being (88% vs. 84%); health, finances, relationships and odds of finding love (70% vs. 61%). Don't trust soda-company polls? Consumer Reports confirms that we don't plan to spend much money this...