Word: pepsis
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...reluctantly cut back the nearly completed Coke story to five pages, a host of reporter-researchers, writers and editors, as well as members of the art and picture departments, canceled weekend plans and got down to work. Around the country, correspondents switched their attention from old Coke aficionados and Pepsi partisans to gastroenterological surgeons and cancer experts. Senior Writer George Church and Associate Editor Evan Thomas dovetailed their efforts on the main story about the President's operation. Senior Correspondent Peter Stoler, who once served as a TIME Medicine writer, was pressed into action, flying from New York City...
...soft-drink fans across the U.S. Said Karen Wilson, 28, who last June led a rally to protest the new Coke in San Francisco's Union Square: "At first I was numb. Then I was shocked. Then I started to yell and scream and run up and down." Archrival Pepsi professed to be just as delighted. Crowed Roger Enrico, president of Pepsi-Cola USA, about new Coke: "Clearly this is the Edsel of the '80s. This was a terrible mistake. Coke's got a lemon on its hands, and now they're trying to make lemonade." On Wall Street, though...
...phone calls daily, as well as a barrage of angry letters. Wrote one correspondent: "Changing Coke is like God making the grass purple or putting toes on our ears or teeth on our knees." Among the most common complaints: new Coke was dull and watery and tasted distressingly like Pepsi...
...course, possible that Coke can turn its near disaster into a marketing coup. The company now has two Cokes to compete with Pepsi-Cola, as an industry watcher pointed out--one that tastes like Coke and one that tastes like Pepsi. And since the soft-drink maker will still be selling new Coke, none of the millions of dollars spent to launch that product has been wasted. If anything, the furor created by the flavor change has made Coke more of a household word than ever...
...Skating unopposed, the center broke for the net, then nudged the puck across the crease to his forehand and tucked the game-winner inside the right post, ending the fourth-longest contest in the history of the ECAC playoffs four hours and four minutes after it began at the Pepsi Arena...