Word: pepsis
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Meanwhile, Coca-Cola and Pepsi officials are scrambling to undo P.R. and ecological damage caused by the painting of soft drink logos on rocks along a 50-km stretch of the beautiful Manali-Rohtang Pass in the Indian Himalayas. India's Supreme Court demanded to know why someone thought it was clever to use scenic boulders as billboards. Company representatives said they knew nothing of the graffiti, blaming local franchisees instead. Now the companies are trying to decide how to remove the paint without doing further harm to the delicate mosses that cling to the rocks. We hear colas will...
...water be bad for your waistline? America's increasing thirst for fortified waters, which have added vitamins, minerals, herbal supplements and, yes, lots of sugar, has made products like Glaceau's vitamin waters huge sellers. Now, big guns like Pepsi and Snapple, trying to raise their share of the $6.9 billion bottled-water market, have launched their own concoctions. But drinking more water may not always be good for you. "The sugar levels in these drinks can actually inhibit the body's water- and vitamin-absorption and cause stomach cramping," warns Shan James, physiologist at Duke Health and Fitness Center...
...fountain. And kids like the sweet taste. The launch has also been helped by strong bottler distribution, cute Chazz Palminteri ads and single-serve-only packaging that attracts impulse buyers. The strong sales may encourage further innovation in a busy market: Dr Pepper's Red Fusion debuted in July, Pepsi Blue rolls out this month, and Coca-Cola has reintroduced grape and orange Fanta. Expect a diet version of Vanilla Coke soon and maybe some new twists on the lagging Sprite brand. "The buzz is some sort of tropical fruit flavor for Sprite," says Skip Carpenter, beverage analyst at Thomas...
...stations, with only the shows we want to watch, whenever we want. But more importantly, TiVO gives us the technology to skip over commercials. In fact, an Ad Age article recently reported that 72.3 percent of all PVR users already zip through most commercials, Britney Spears’ salacious Pepsi spots notwithstanding. It’s a boon for viewers, but a setback for the already-slumping advertising industry...
...More than even he knows. There's a Pepsi ad in Japan that pictures Ichiro swinging a bat above the words "change the world." It's not just marketing. His was supposed to be the tough adjustment, but in truth Ichiro has made few concessions. American fans, pitchers and general managers are the ones scrambling to adjust. Already his success has killed, once and for all, the long-held conceit that a small Japanese player (Ichiro is 1.75 m tall and weighs 72.6 kg) would be overwhelmed in the major leagues. In Japan, meanwhile, it has completely altered the landscape...