Word: pepsis
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...forgive Pepsi chairman Roger Enrico for bubbling over with enthusiasm last week as he announced the company's $13 billion purchase of food-and-drink giant Quaker Oats. Pepsi, as second fiddle to archrival Coke in the cola wars, doesn't get that many chances to declare victory. So Enrico, who has recently put some fizz back in the company, wasn't about to pass up this rare opportunity. "We are the category captain, 1 1/2 times the size of the next largest player," he declared...
...considered merely tasty and refreshing, is making serious inroads into the health drink market: In the past five years, orange juice distributors, caught in an increasingly tight marketplace, have been ratcheting up health claims and injecting their juices with all sorts of vitamins and minerals. Tropicana, a subdivision of Pepsi-Cola, first shook up the market back in 1997 by adding calcium to its formulations, and pushing its product as a healthy alternative for the lactose intolerant and other milk-phobics...
...considered merely tasty and refreshing, is making serious inroads into the health drink market: In the past five years, orange juice distributors, caught in an increasingly tight marketplace, have been ratcheting up health claims and injecting their juices with all sorts of vitamins and minerals. Tropicana, a subdivision of Pepsi-Cola, first shook up the market back in 1997 by adding calcium to its formulations, and pushing its product as a healthy alternative for the lactose intolerant and other milk-phobics...
...surrounded by all this buzz. I wonder how many people who're currently proclaiming Kid A's use of electronic instrumentation as groundbreaking would say the same if they hadn't known the identity of the musicians before listening to the album? Take the audio equivalent of the Pepsi Challenge...
...classmates, was lined up in the school parking lot to spell out the word "Coke." Photographers in a crane captured the moment on film as Coca-Cola executives, who had flown in to participate in Coke-themed events throughout the day, looked on. Cameron was suspended for unveiling a Pepsi shirt during the photo opportunity. Editorial pages from the London Independent to the Chicago Tribune criticized Principal Hamilton for, as the South China Morning Post put it, trying "to turn schools into nothing more than supermarkets where children can also take lessons...