Word: pepsis
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...Rozelle are familiar to anyone who has ever built a successful cartel--and cartels by and large fail. A member is more inclined to cheat the group the more successfully the group drives up his price. When Jerry Jones of the Dallas Cowboys cut a side deal with Pepsi to become the official drink of Texas Stadium, thus violating at least the spirit of the lucrative agreement the NFL had cut with Coca-Cola, he was playing the same game as the renegade Libyan oil industry...
...they're testing now. They do admit they helped McDonald's with its Big Xtra burger campaign (the Whopperlike 4.5-oz. lettuce-and-tomato burger debuted in Des Moines in January and is being tested in 10% of the chain's U.S. restaurants), and they had a role in Pepsi's decision to change the color scheme on its cans...
Three counties' worth of Floridians were ordered out of their homes last week: 70,000 people fleeing inland along hurricane evacuation routes from flames that have eaten away at the state since Memorial Day. The Pepsi 400 NASCAR race in Daytona Beach was canceled because of low visibility. The fires got within 50 miles of the Magic Kingdom, but Disney World was out of danger at week's end. More than 320,000 acres have burned since May 25. Last week the fires forced the closure of some 200 miles of I-95, Florida's main artery...
...sprawling orchards. But the festival's banners, posters and promotional material tell a different story. The event these days seems not so much a celebration of a cherished fruit as a paean to corporate America. Everywhere you go, you are reminded that "Ameritech presents the National Cherry Festival." Pontiac, Pepsi, American Airlines and A.1 steak sauce have attached themselves to the blossom. More than a third of the festival's $2.2 million budget is underwritten by some 60 corporations. The truth is, the festival hasn't been about cherries in decades--something that locals tend to acknowledge only in hushed...
...Pepsi, a longtime NASCAR sponsor, has in fact redirected its race against Coke by hitching its wagon to Gordon, hoping it can emulate his ability to win coming from behind. "They said all the right things," notes Gordon of the Pepsi switch. "They've really got behind me and done exactly what they said they were going to do." After ceding its "official soft drink of NASCAR" status to Coke this year, the company has essentially said, We'll take Gordon, you take the rest. "He's an exciting new-generation athlete who matches up with Pepsi's personality," effuses...