Word: pepsis
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When Jeff Gordon won the Coca-Cola 600 last month, he celebrated with a liter of Pepsi, his new soft-drink sponsor. It was only fair. He won the Pepsi 400 while representing Coke. The two cola giants went wheel to wheel to roll up Gordon's endorsement, one measure of the man's crossover status as a national marketing icon. With two Winston Cup stock-car championships in the past three seasons, the California-born, Indiana-honed speed merchant is one of the hottest athletes in an even hotter sport...
METAPHOR BILL GATES: "Forcing Microsoft to include Netscape's competing software in our operating system is like requiring Coca-Cola to include three cans of Pepsi in every six-pack it sells...
...METAPHOR] A SENIOR GOVERNMENT OFFICIAL: "If Coca-Cola owned the only store in town, you can bet it would be required to sell Pepsi...
...DiCaprio. Bad enough he's on the cover of every teen magazine on the planet. Now he's invaded my home page--and my home. Ever since Titanic set sail, "DiCaprio" has been the most searched-for word on Pathfinder, Time Inc.'s website, relegating the Coke and Pepsi of the search-word business--"sex" and "Bill Gates"--to also-rans. Leo searches are especially frenzied from 4 p.m. to 8 p.m. Schoolgirls coming home, I figure, as the sweet spot of the time zone rolls west...
...time spring break rolled around, I was a sorry sight. All the hours I had spent indoors trying to churn out my thesis made me an even whiter shade of pale. My late night diet consisted of oreos that I washed down with Pepsi. Upon our final meeting, my adviser stopped in his tracks to ask me if I was all right. "You don't look so good," he told me. But all this did not matter when one thought came into my head--BAHAMAS...