Word: pepsis
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...that nothing added value more than the magic cola itself. He boosted Coke by stripping it down to its trademark. When he took over, Coke had flat growth and unprofitable businesses--ranging from shrimp farming to wine--that were draining the company's cash, not to mention a serious Pepsi challenge. On his watch, Coke's stock-market value rose from $4 billion to some $150 billion. Goizueta himself became a billionaire through his Coke stockholdings...
During Goizueta's tenure, Coke won the cola wars going away. In the $54 billion carbonated-beverage business, Coke owns 43% of the domestic market, to Pepsi's 31%. Coke has captured 48% of the world market, while Pepsi lags with 22%, estimates Beverage Digest. Goizueta, a globalist, has pushed sales hard outside the U.S. Coke gets 71% of its revenue abroad, while Pepsi generates more than 70% in the U.S. Last year PepsiCo's sales rose 5%, to $31.6 billion, but its earnings fell 28%, to $1.1 billion. Hindered by a strong dollar, which hurts foreign sales, Coke...
...Netscape gets its chance to strike back today, but beware: If their third-quarter earnings are anything less than the 12 cents a share analysts are expecting, their stock could actually sink - trust-busting in Washington notwithstanding. Also reporting today are Philip Morris, Pepsi, Exxon, Amoco and Goodyear. If all post good profits as expected, Wall Street may sing again...
...Scott and Tom First, co-presidents of Nantucket Nectars, started a boat business in 1989 in Nantucket and a year later turned into the "juice guys" who compete in a beverage market with Coca-Cola, Pepsi and Snapple. Neither of them went to business school...
Brilliant Pepsi Peddles the useless Quixotic venture pitchman lured to Newton, while capitalist, still make Apple soda-pop Microsoft eats looking for a hit popular firm's lunch...