Word: pepsis
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Marco B. Simons '97 said he can now drink Pepsi-Cola in all good conscience...
...these domestic ills are not enough, Texaco also maintains operations in Burma, whose repressive military government has come under heavy fire in recent years. In fact, last year when former Director of Dining Services Michael P. Berry decided to remain with Coca-Cola instead of switching to Pepsi, part of his rationale was Pepsico's involvement in Burma. (And the loss of this $1,000,000 contract became part of Pepsico's subsequent decision to partially divest from the Asian country...
...Pepsi is trying to raise milk's profile by applying the marketing tactics that have spread cola to all parts of the globe. The company is starting smaller, test marketing a beverage called Smooth Moos Smoothies in Texas, Oklahoma and Kansas. It is a 2% fat dairy shake packaged in old-fashioned milk bottles, and it comes in such flavors as double chocolate and banana. The product gives consumers 25% of their daily calcium requirement and keeps retailers happy with a shelf life of nine months. "Here was an opportunity to take something traditionally thought of as a commodity...
...Americans were not overlooked. The majority of the American winners first aired during the Super Bowl, the launching pad for new, creative commercials. Interestingly the judges at the Cannes Festival usually failed to resist cultural stereotypes, almost all of the winning American commercials were ones for Little Caesar's, Pepsi and Budweiser...
Absurdity seems to be the buzz word around advertising agencies, as almost every winning commercial took a normal situation and bent it to a ridiculous conclusion. A Pepsi ad, for instance, features a boy on the beach drinking a Pepsi who then sucks himself into the bottle. Japp, a European candy bar, runs an ad where a West Indian man, having eaten the candy bar, mistakenly pushes a Porsche over a cliff. The slogan is "Japp--Extra Energy to Push You Over...