Word: pepsis
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When the director of Harvard Dining Services, Michael P. Berry, announced that he was thinking about serving Pepsi instead of Coca-Cola in College dining halls, students were up in arms. Irate over a potential connection to PepsiCo, whose ties to a military regime in Burma have been heavily criticized by human rights activists, students poured two-liter bottles of Pepsi over the steps of Widener Library and begged Berry to think twice before switching to Pepsi...
...most businesses being first to market grants a lead not easily forfeited. McDonald's, Coke and Hertz debuted years before Burger King, Pepsi and Avis, and have held on. In the high-tech world, however, the opposite appears to obtain: early products such as Betamax and Macintosh were steamrollered by latecomers that waited for markets to mature and newer technologies to develop...
...shelves--it can get ugly when Cap'n Crunch takes on Count Chocula at the A&P--lower prices would seem to be a natural result. Yet competition hasn't worked that way with cereals, though it has in other categories. (Prices of Coke and Pepsi are cheaper in real terms than they were a decade ago.) That is because the cereal manufacturers have been using consumers to finance what has become a very expensive marketing war. So as prices inflate, the companies use the additional money--about $1 a box--to advertise and promote their products...
...more modest aims for Snapple, which has less than 5% of the soft-drink market and tons of competitors. Quaker is spending $40 million on a series of humorous TV spots that alternately praise rival colas and stress Snapple's determination "to be No. 3"--behind Coke and Pepsi, that is. For stockholders, it's no longer a joking matter...
Condenzio declined to comment further pending a formal announcement by Pepsi regarding the investment policy