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Word: pepski (lookup in dictionary) (lookup stats)
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Usage:

Kendall decided that there was a Russian Pepski generation just waiting for his company's product. Twelve years later, after Kendall had become PepsiCo chairman and Nixon had moved into the White House as a détente-minded President, a deal was finally made...

Author: /time Magazine | Title: TRADE: Profiting from Pepskis | 1/31/1977 | See Source »

Kendall should have no trouble developing a Pepski generation in the Soviet Union. Russians already are copious gulpers of sweetened, carbonated fruit waters (common flavors: apple and cherry). In addition, they like a thirst quencher called kvass, which is made from dark bread and has about the same color as Pepsi-but tastes nothing like it at all. Aside from whatever profits PepsiCo makes on the deal, it may carry one other happy benefit. The droves of U.S. businessmen going to Moscow may be able to sip something during their negotiations other than the ever-present mineral water...

Author: /time Magazine | Title: EAST-WEST TRADE: The Pepski Generation | 11/27/1972 | See Source »

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