Word: perceivees
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The experiment is quintessential Lindstrom. The author, who spends 300 days a year on the road, teaching major companies how to market their brands, has an original, inquisitive mind. His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands and products. Lindstrom conducted a three...
“Even though we have the same language, how do I really convey my ideas?” he asked. “For example, do I play an encore? How do they perceive an encore? Is that allowed?”
While some may think about sex every six seconds, Harvard College’s administrators certainly don’t. A recently released report that gave 139 colleges each a “Sexual Health Report Card” gave Harvard only a 3.2 out of a possible 4.0. The...
"People don't perceive risk," says Mileti. "People actually perceive that they are safe." To override that bias, you have to talk to people in a language their brains understand.
People commonly perceive death as being a moment - you're either dead or you're alive. And that's a social definition we have. But the clinical definition we use is when the heart stops beating, the lungs stop working, and as a consequence the brain itself stops working. When...