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Word: perceivees (lookup in dictionary) (lookup stats)
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Since 1999 the throw weight of conventional advertising has been ineffective at stopping a steady slide in regular-cola consumption, which is falling by more than 6% annually. "People are reaching for products they perceive to be healthier," says Gary Hemphill, director of Beverage Marketing Corp., a research firm based...

Author: /time Magazine | Title: Coke's Quest for Cool | 10/14/2005 | See Source »

With the ever-looming dilemma of “life after Harvard” at the forefront of many of our minds right now, I would like to draw attention to a profession that rarely gets the consideration it deserves. It is ironic that after spending almost two decades as...

Author: By Henry Seton, | Title: Taste the Apple | 10/13/2005 | See Source »

“There are many ways in which income can affect how happy you are,” Tach said. “How other people are doing influences how we perceive ourselves.”

Author: By Claire M. Guehenno, CONTRIBUTING WRITER | Title: If You’re Richer, You’re Happier | 9/28/2005 | See Source »

If the course is disappointingly pointless for first-year students, it is an insult to anyone else. By the time they are sophomores or juniors, students have had the chance to savor much more sophisticated courses. Atlas says, “History 10a remains one of the most disappointing classes...

Author: By Alexander Bevilacqua, | Title: Make History of History 10a | 9/19/2005 | See Source »

In highlighting some of Europe's scattered diverse minorities who are working to reclaim their history and revitalize their heritage, we provoked readers' views on the meaning of ethnic identity, the dangers of division and the satisfactions of exploring other tribes' roots while celebrating one's own It was a...

Author: /time Magazine | Title: The Lost Tribes of Europe | 9/12/2005 | See Source »

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