Word: percent
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...Like most beleaguered automakers these days, Toyota is offering a very attractive zero-percent financing rate on a dozen of its models. The 30-second commercial touting the program, which is saturating televised sporting events and other prime-time TV, has left viewers vitriolic. In the ad, a giant red zero moves around the screen while a sedated-sounding man hauntingly drones the line "Saved by zero" - financing, get it? - over and over. The jingle is actually a re-recording of a 1980s song of the same name by British new-wave band the Fixx. "It's right at that...
...rants, the insulting YouTube videos - equates to free media for the Toyota brand. "That's worth a lot, especially in these tough times," says Akshay Rao, a marketing professor at the University of Minnesota. "You may dislike the Toyota ad for the aesthetics, but the underlying message of zero percent is coming through. Toyota is looking for recognition, recall and comprehension of the message." As painful as it is to admit - or hear the commercial yet again - "Saved by Zero" scores high on those three measures...
...preferences to found the Music Genome Project eight years ago. Part of what makes Pandora so appealing, Westergren said, is that it exposes listeners to a large quantity of music that they would never have otherwise encountered, while simultaneously connecting thousands of great artists to a new fanbase. Seventy percent of the 60,000 artists on Pandora are not even signed to a major label, he added. Pandora recently became available on the iPhone, which allows listeners to access it on the road. By offering mobile service, Westergren said, Pandora’s vision for connecting listeners to new artists...
This inconvenience is slowly turning into a legitimate danger; about 27.1 percent of the nation’s 590,750 bridges are rated by the American Society of Civil Engineers (ASCE) to be either “functionally obsolete” or “structurally deficient.” The rating of “structurally deficient” is the same rating that was given to the I-35W Bridge that collapsed into the Mississippi River in Minnesota in 2007, and while not every bridge receiving that rating is in danger of imminent structural failure, the large number...
...forewent a salary during his interim term—and $1,411,894, taken home by Columbia University’s Lee C. Bollinger. Median pay and benefits for the heads of 184 public research universities was $427,400 in the 2007-2008 academic year, up 7.2 percent from the year before. Ohio State University’s E. Gordon Gee, whose $310,000 bonus announced earlier this month brought his total compensation for last year to $1,346,225, was the highest-earning executive at a public university. When the bonus was approved, Ohio State Board of Trustees chairman...