Word: percing
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...better qualified to apply the glamor than the Westmore brothers, Perc (rhymes with nurse), 41, Wally, 39, Bud, 27, and Frank, 22 (now in the Coast Guard). Between them they have personally made up 90% of Hollywood's stars, trained nearly 75% of Hollywood's make-up artists...
...Westmores came by their skill honestly. Their father was a London wigmaker and hairdresser. He was also an iron disciplinarian: he once chained Perc to his wigmaker's bench. In 1909 he packed up his family and set sail for Montreal. There he got a job in a beauty shop. The pay was low, so at night he added to it by glamorizing Montreal's ladies of the evening...
Slip of the Razor. Eventually, the Westmores landed in Hollywood. There, in 1920, Perc broke into the movies by rescuing Film Star Adolph Menjou from the effects of a hasty razor stroke. Menjou had inadvertently shaved off half his mustache just before he was to appear in The Three Musketeers. Young Perc, a beauty-shop apprentice, fixed up the mishap so expertly that he and his father were hired on the spot...
...Perc, both leader and goad of the brothers, was make-up man for First National (later Warner Bros.), where he has stayed ever since. There he has quietly revolutionized makeup. First he invented the panchromatic base, a tan cream which would evenly reflect all lights, thus keep faces or lips from fading out. Then came the "hair lace wig," which added years of professional life to balding oldsters like Bing Crosby, Charles Boyer, Jack Benny and Fred Astaire, and molded rubber faces for Frankenstein's monster & Mr. Hyde. He also devised a foolproof method for other make...
...Sheridan, dressed in old clothes, posed on a Hollywood street and got a free facial-in blackface-from ace cinemakeup man, Perc Westmore. She then drove down Hollywood Boulevard in an open car to fulfill her election bet with Democrat Westmore. Hollywood bets led to other antics...