Word: percivall
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William B. Conger of Youngstown, Ohio, sole representative of the Hatha Yoga in the University was quite unperturbed when asked for a separation by his roommate, Allen C. Percival '42.
The divorce was granted by the dean on grounds of incompatibility. Percival's state of mind was agitated by Conger's feats of self-mutilation. "He was a good gent but he insisted on wearing practically no clothing and burning himself with cigarettes. He also wanted the windows open all...
This really finished the case. But the most interesting irrelevancy of the trial was the following story about the origin of the Lucky Strike slogan: "My father [Percival S. Hill, whom George succeeded in 1925] was anxious to put out the brand of Lucky Strike cigarets, and I was not...
*Important corporate users of market research: Procter & Gamble Co.; Lever Bros.; Eastman Kodak Co.; General Foods Corp.; Du Pont; Goodyear Tire & Rubber Co.; American Telephone & Telegraph; General Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen...
155-pound Singles, at 4 o'clock: Paul G. Saurwein '40; Alan L. Percival GES; Colles C. Stowell '39; and Douglas B. Auffmordt '40.