Word: pereira
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Life with Chuck. After the war, Pereira signed on as professor of architecture at the University of Southern California but went on designing?department stores, medical and research centers, the aircraft test site at Edwards Air Force Base. Busy Bill Pereira was doing well enough...
...thought he saw a way to do better still. Hearing that his University of Illinois classmate, Charles Luckman, had been fired from his $300,000-a-year job as president of the U.S. branch of Lever Bros., Pereira could not resist the chance to recruit an old pal. Off went a letter to Chuck, accompanied by a package containing the plans Luckman had made as his final school project?for a monastery. "For 20 years I've had my eye on this guy," wrote Pereira to Luckman. "That's why I've saved this. I think he's mature enough...
Chuck Luckman turned out to be just as good at selling architecture as he had been at selling soap. Within five years, the firm of Pereira & Luckman exploded from an office with a dozen architects and a $15 million volume of business to a firm with about 400 employees and more than $500 million worth of work on the boards. Together they worked on Cape Canaveral's rocket-shooting complex and the breathtaking Los Angeles International Airport, and designed the CBS Television City in Hollywood...
Like a Factory. But eight years after the partnership began, Bill Pereira abruptly broke it up. Given the differences between the two, it is surprising that the association lasted as long as it did. Though trained as an architect, Luckman was a slick businessman with a flair for supersalesmanship; to Pereira, on the other hand, architecture was simply a profession. "The businessman who hires us," he once said, "doesn't need another businessman to do the work?he needs an architect...
...Said Pereira after he left the firm...