Word: pereira
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...turned out to be Margaret McConnell, a fashion artist for Marshall Field's department store and a top photographer's model (she was the Coca-Cola girl of the period and the first girl to appear in a color photograph for Camel cigarettes). It was two months more before Pereira managed to start a conversation with her on a bus, and four years after that they were married. Today they have a son and a daughter: Bill Jr., 25, and Monica...
...View of the Veins. Pereira decided to strike out on his own in architecture. He stalked new business as he had stalked Margaret. Hearing that a new TB sanatorium was to be built in Waukegan, he spent three months reading books on hospitals, talking to doctors, studying disease rates and nurse-patient ratios. His high-pressure expertise so snowed the selection committee that he won the job over many a more seasoned architect. Entering no fewer than 25 industrial-design competitions at Chicago's 1933 exposition, he won 22. When a Balaban & Katz movie theater offered to spend...
...Margaret who took Pereira to California. He followed her to the coast when she had a brief fling in the movies. Out West, he felt immediately at home. "I looked around at the colors, the terrain, the architectural opportunities, and I knew this was going to be the place," he says...
Assignments began to pour in as soon as he and his wife settled in Los Angeles in 1938. One of the first was to design a new studio for Paramount. In preparation for it, Pereira characteristically learned so much about the movies that he became Paramount's art director?and won a 1942 Oscar for his trick photography in Cecil B. De Mille's Reap the Wild Wind. Later, as a full-fledged producer, he made two successful films for R.K.O...
Even the war helped Bill Pereira along. He became a civilian camouflage expert for the Army, and again and again he flew up and down the coast from Canada to Mexico. "I got a view then of the tragedies of helter-skelter planning, of the impossible traffic, the sprawling disorganization," he says. The plans of the cities were turned over to him, and "suddenly there I was staring at the veins and arteries of our cities, looking for the flaws, counting the mistakes...