Word: perenchio
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Dates: during 1990-1999
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When A. JERROLD PERENCHIO, an Italian-American Republican, poured $1.5 million into fighting California's anti-bilingual-education initiative two months ago, it seemed an obvious ploy: Perenchio, as head of Univision, the major Spanish-language TV network, was seeking to curry favor with his audience. But Perenchio wasn't alone. Millions of dollars are now being poured into pro-Latino causes by such corporations as AT&T, GTE, Miller Brewing and Kaiser Permanente. One grass-roots group, the Southwest Voter Registration Project, has received a $500,000 pledge from State Farm Insurance (to be paid over five years...
...children learn English, they're more likely to watch English TV, and that hurts Perenchio," Unz charged. "But he can't buy an entire election." In the meantime, Unz was lining up lawyers to defend 227 against an expected court challenge...
...from his PC, crisscrossing the state for media debates, Unz has made do with two paid staff members, getting his message across with radio rather than costly TV. Unz's opponents have spent $3.2 million to date, including $800,000 from teachers' unions and $1.5 million from A. Jerrold Perenchio, CEO of Univision, the nation's largest Spanish-language network, which has aired editorials four times a day to stymie...