Word: perese
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Labor's TV ads, which began last week, reinforce the image of a diligent leader, featuring a montage of the 72-year-old Peres through a career that has included stints as Defense Minister (twice), Finance Minister, Foreign Minister and Prime Minister (also twice). To counter Peres' reputation for meekness...
The Likud campaign responds by painting Peres as Pollyannaish, irresponsible and apt to sell out Israel's interests to the Arabs. One ad shows him walking hand in hand with Palestinian leader Yasser Arafat and calls the two "a dangerous couple." As for convincing undecideds that Netanyahu is up to...
On matters of substance, both parties have shifted toward the political center in an effort to seduce voters in the floating middle. Suddenly, Peres was making security his first priority, peace his second. Uncharacteristically, Netanyahu was talking about the importance of peace, albeit one that ensures security.
Peres, as the incumbent, was able to back his turnabout with deeds. In the wake of the last round of suicide bombings in late February and early March, he ordered what has turned out to be the longest ban ever on Palestinian workers crossing into Israel. In response to Katyusha...
Therein lies the weakness in Peres' current lead. Late last week a poll showed the Prime Minister with about 49% of the vote to Netanyahu's 45%. Wooing enough floaters to push him over the 50% threshold depends on a continuation of the respite from terrorism that Israel has enjoyed...