Word: perestroikas
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Dates: during 1980-1989
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...hottest buzz word on Madison Avenue is fast becoming perestroika. The latest sign of Soviet chic: Moscow unveiled an ad campaign last week to lure U.S. business travelers onto Aeroflot, the national airline. Created by Miami's Kelley Swofford Inc., the ads tempt Americans with "perestroika perks" ranging from complimentary nights in a Moscow hotel to a free Mont Blanc pen "to sign your deal with the Russians...
Americans who stay at home can sample the fruits of Soviet industry at trendy stores like New York City's Bloomingdale's, which in August opened a Perestroika Shop. Back-to-school shoppers could choose last week from Soviet items that included watches, sunglasses and Red Star-emblazoned sweat shirts. The department store company is now negotiating to open one or two small Bloomingdale's shops in Moscow next spring. Not to be outdone, Nathan's Famous, a New York-based fast-food chain, last week shipped a 40-ft. mobile restaurant to Moscow, where it will open Sept...
...often hear that there is just one Europe," Lech Walesa told his hosts after arriving in West Germany last week to seek financial support for Poland's own version of perestroika. "Well, I just looked out the window from the plane, and there is in fact just one Europe." From aloft the Solidarity leader could not, of course, see the very real partition of Europe into East and West. Nor could he detect the many barriers that still separate the countries of Western Europe. But what Walesa did discern is that Europe is changing fast: ideological divisions are disappearing, borders...
Estonia, one of the restive Baltic republics where perestroika and glasnost have spawned independence movements, was rebuked by the highest level of government last week. The Presidium of the Supreme Soviet said Estonia violated the Soviet constitution by imposing a two-year residence requirement on voters in local elections. Estonia's Russian minority called the act discriminatory, and 40,000 Russian workers went on strike...
...Gorbachev responds wisely and generously to the nationalistic stirrings in the Baltics, he will win on two fronts: the cause of perestroika throughout the Soviet Union will be advanced, and one more irritant in East-West relations will disappear. Living next door to good neighbors is always better in the long run than sharing a home with unhappy relatives...